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Learn how the world's most advanced B2B marketers are driving demand generation, growth and pipeline acceleration

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You'll be learning:

  • Learn how one of America’s fastest growing companies is driving demand with focus on net new logos, expanding existing accounts and adoption.

  • The structure and strategy of a centralised Global Demand Centre function and the structure and strategy for APJ – the HQ/Global vs regional and country level responsibilities.

  • The future of field marketing & hybrid events - strategies for maximising engagement for prospects, customers, partners and internal teams.

  • The antidote to digital fatigue - Digital engagement and demand generation strategy that overcomes digital fatigue.

  • Hear practical examples of how to use content marketing to drive demand across industries, accelerate the sales cycle and deepen relationships with target accounts.

  • How to build the SDR function and other key strategies and methods to accelerate pipeline and drive revenue in 2022.